If you're a business owner, entrepreneur, expert, speaker, author, coach or consultant who would love to create marketing materials that attract, inspire and invite your ideal prospects to become ideal clients without sounding hype-y or sales-y, then this book may be exactly what you've been looking for.
You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created.
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